Industry:
eCommerce
Role:
Sr. UX Designer, IC
Challenge:
Redesign and improve conversion, revenue, and AOV. Update design system to match client re-brand.
Users:
- Existing Sam's Club members
Methods & Technologies:
- Client Brand Guidelines
- A/B Testing
- Google Analytics tracking
Outcomes:
- Revenue +30% first week post launch
- AOV +27%
- No additional marketing spend
Complete redesign of private label website for client Sam’s Club Checks. Efforts included design system update to match client's re-brand, a responsive design, and a focus on new business products.
In order to increase the conversion and revenue of the site, as lead designer I redesigned the home page, top level category pages, product pages, personalization, cart, and checkout flow from the bottom up. My team and I also introduced a responsive design framework to adapt to mobile devices.
Sam's Club Checks Home Page
The previous site had not been touched for almost 5 years, and was full of obstacles. The brand recognition alone meant that the site had a large visitor count and moderate conversion, despite very little marketing spend, poor SEO, and a poor user experience.
Business Kits Product Landing Page
Business Checks Product Landing Page
Personal Checks Product Landing Page
Product Suite Product Page
Personal Check Personalization Page
