Industry:
Startup, Observability & Monitoring, SaaS
Role:
Sr. Designer, IC
Challenge:
Update and modernize data visualization, extend branding to the digital space, define marketing materials for increased engagement and adoption.
Users:
- SREs
- DevOps
- Data Scientists/Analysts
Methods & Technologies:
- User Interviews
- Accesibility reviews
- Stakeholder Interviews
- A/B Testing
- SEO and Google Analytics tracking
- Collateral included banner ads, targeted landing pages, email campaign templates, brochures, conference SWAG.
Circonus is a monitoring and observability solution primarily used by Data Scientists and Site Reliability Engineers (SREs) to better understand and predict IT operations system health. I was hired as Senior Designer at Circonus to work in both Marketing and Product Design.
My first task was to redesign the existing Circonus.com site and to create a style guide and other branded materials to support sales and marketing efforts. Next I was tasked with redesigning the data visualization UI.
Website & Branding Redesign
I redesigned the site from the ground up using WordPress and Bootstrap to create a custom theme. I also redesigned the blog section as well using custom PHP to display posts and create relational suggested reading, in order to increase user engagement.
