Mary Kay

Updated and maintained Harland Clarke private label site, MK, for Mary Kay sales associates. This site allowed the associates to purchase marketing materials in support of their Mary Kay sales initiatives. Added an interstitial upsell modal after the user added a product to their cart. All assets had to adhere to Mary Kay’s strict brand…

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Walmart / CITM Personalization

Working for Harland Clarke I redesigned the checking personalization flow, in order to decrease dropoff, increase usability, and improve the overall user experience. Check personalization presented a number of issues — the foremost being that the number sequence is long and needed to be properly broken down into components that were easy to understand. The…

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Tradeshow Branding

Created a design solution items in support of Hostway trade shows. In previous years Hostway participated in 3-4 trade shows a year, and booth design was inconsistent and off brand, with a visual “theme” for each show that required extensive resources to execute all of the necessary booth items and collateral. In 2016 Hostway was able to…

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Expressionery is a retail personalized stationery property owned by Harland Clarke. The site is the testing grounds and the flagship site for all of Harland Clarke’s white labeled and private labeled stationery sites. Prior to my leaving Harland Clarke, had just undergone a massive development update to the online personalization web service component, and the…

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While working at USAA I was on the Design Governance team, tasked with UI and UX design and ensuring that all agency and vendor work complied with USAA’s brand guidelines and pattern library. I worked mostly for the Banking and the Life Insurance business units on public facing marketing pages.

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Magento Hosting

Working closely with the Web & Apps team for Hostway, I coordinated with the Product Manager, Product Marketer, and Sales Enablement team to design and launch Hostway’s Managed Magento product line at the Magento Imagine 2016 conference. The product offering was created for both Cloud and Managed Servers, while Shared hosting eCommerce products were being retired and…

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Sam’s Club Checks

Complete redesign of private label website for Sam’s Club. The previous site UX had not been touched for almost 5 years, and was full of obstacles and UX issues. The brand recognition alone meant that the site had a large visitor count and moderate conversion, despite very little marketing spend, poor SEO, and a poor user experience….

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