Mary Kay
Closeness Qualifier

Industry:

MLM Cosmetics, eCommerce

Role:

Sr. Designer, IC

Challenge:

Create an interface that allows MK Associates to easily purchase multiple items of a set quantity to reach an item threshold.

Users:

  • Mary Kay Associates

Methods & Technologies:

  • User Interviews
  • A/B Testing
  • Google Analytics tracking

Updated and maintained Harland Clarke private label site, MK Connections.com, for Mary Kay sales associates. This site allowed the associates to purchase marketing materials in support of their Mary Kay sales initiatives.

Created a UX flow for closeness qualifiers in support of sales promotions. Included an error messaging flow for quantities outside of inventory capabilities.

1 - Adding quantity and sizes on the product page allows the associate to purchase sizes in bulk.
2 - Limited time promos allow for easy quantity updates and promo functionality to update as needed without extensive UI changes.
3 - When the threshold and promo limit have been reached, visual feedback shows savings.
4 - Max quantity limits could be adjusted per inventory levels and messaged to the user.

Recommended Products

Added an interstitial upsell modal after the user added a product to their cart. Crossel algorithm suggests products that the user would most likely purcase based on purchase history. All assets had to adhere to Mary Kay’s strict brand guidelines.

Banner Templates

Created Banner image templates for hero banners and carousels to promote new products. All assets had to adhere to Mary Kay’s strict brand guidelines.